Twee logo - check
Terrible attempt at a clever title which makes no sense and is really annoying. And a bit twee - check.
Lo fi 'indie' production (e.g couldn't afford/couldn't be arsed to do a proper job) - check
Singer can't really sing - check
Released on a label called Brownshoe Records - check
Another album of hushed acoustica the world REALLY doesn't need - check
Disappeared without a trace - check